Red Bull—LEAD Programme
Design and art direction for Red Bull's LEAD programme follow-up booklet.
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Working alongside Interactive Workshops and illustrator, Zoë Barker, we oversaw the art direction and production of a post-workshop summary booklet for Red Bull's culture marketing team.
Zoë graphically facilitated the two-day workshops in both Copenhagen and Japan, adding a fantastic extra dynamic to the learning event. Zoë's wonderful live illustrations were then collated to be added to the LEAD programme booklet. This graphical piece was produced as a memento of the course for the participants to look back upon, and was personalised with participant portraits.
